About
ProShipper Fulfillment was relying on cold calling and outbound outreach to win clients, with weak ROI and a sales team stuck chasing leads that weren’t ready to buy. Since joining fulfilment.com, they’ve signed 10 new clients in five months, converted leads at a 20% win rate and now win 40% of new business through the platform.
Industry
3PL
"We questioned whether you could truly deliver on the guaranteed monthly leads. But you quickly proved that you could, and you’ve done so every month since. Once the floodgates opened, they stayed open."
Ryan Day
,
Chief Growth Officer
As a relatively new player in the 3PL space, ProShipper Fulfillment needed a growth partner to bypass the slow grind of traditional outbound marketing. They wanted warm, high-intent opportunities delivered directly to their pipeline; not hours spent chasing cold leads.
By signing with fulfilment.com, their requirements were met immediately, and in just the first five months on the platform, ProShipper Fulfillment signed 10 new clients. Even more impressive, however, is their efficiency: they are converting fulfilment.com’s leads at a 20% win rate, double the industry average of 10%.
Highlights
10 new clients: signed in the first five months on the platform
20% win rate: on fulfilment.com leads, double the 10% industry average
40% of new client acquisition: now driven by fulfilment.com
High cost of outbound
Before joining the fulfilment.com network, ProShipper Fulfillment faced a common industry hurdle: finding brands and businesses at the exact moment they were ready to switch or find a new 3PL.
"The initial connection is always the hardest; catching brands at the right time. We relied heavily on cold calling and outbound outreach, but the ROI wasn't strong." - Ryan Day, Growth Partner, ProShipper Fulfillment
Despite having a strong initial offering, ProShipper’s sales team was spending the majority of their day on low-value tasks, including cold calling, broad email blasts, and chasing leads that weren't ready to buy. The real problem, however, was the results. The ROI was low, and valuable internal resources were being drained by the hunt rather than the close.
From chasing to closing
To overcome these hurdles, ProShipper needed a solution and a partner that could bypass the chasing phase and deliver brands that were proactive and ready to explore 3PL partnerships.
They were initially sceptical about the guaranteed lead volume fulfilment.com promised; however, that scepticism vanished once the partnership went live. Instead of cold prospects, they were connected directly with brands actively seeking their specific fulfilment solutions.
"We now have reliable visibility into our upcoming opportunities. It helps us understand what types of brands are coming our way and where to focus our own growth."
Robin Earle
,
Chief Growth Officer
Accelerated cycles & better brands
The impact on ProShipper’s pipeline was immediate. By switching from cold outreach to fulfilment.com’s high-intent platform, they saw three major shifts:
Drastically shorter sales cycles: Because the leads are already in the decision-making phase, the time to close plummeted. Most brands now select ProShipper within two weeks of the introduction; a speed that traditional referrals and cold outreach rarely match.
Higher quality clients: The fulfilment.com platform didn't just bring more leads; it brought better ones. ProShipper began engaging with larger, more established brands with stronger monthly order volumes, moving upmarket from their previous lead sources.
Operational improvements: The influx of volume also resulted in positive internal change. To handle the increased lead flow, ProShipper optimised their warehouse operations and tightened their sales processes, making the business leaner and more efficient.
"As we scale we expect to see not just more leads, but even larger brands with greater monthly volumes, continuing to elevate our overall client base. [fulfilment.com] has been a key piece of our success, the partnership has been a no-brainer, and we look forward to continuing it."
Robin Earle
,
Chief Growth Officer
Driving 40% of acquisition & an immediate ROI
Since integrating with fulfilment.com, the impact on ProShipper’s growth trajectory has been substantial. The platform now drives approximately 40% of their new client acquisition, delivering an immediate return on investment by significantly shortening the typical sales cycle.
However, the benefits extended beyond simple revenue growth. The sudden influx of deal flow acted as a forcing function for operational improvement, compelling the business to refine its internal workflows to handle the demand.
"We now have reliable visibility into our upcoming opportunities. It helps us understand what types of brands are coming our way and where to focus our own growth." - Robin Earle, Chief Growth Officer, ProShipper Fulfillment
Beyond the physical warehouse improvements, the partnership has introduced a new level of predictability to the business. Gone are the days of uncertain pipelines; ProShipper now utilises fulfilment.com’s reliable lead flow to improve forecasting and make smarter strategic decisions.
A permanent part of the workflow
Fulfilment.com is no longer just a lead source for ProShipper; instead, it has become central to the company’s daily operations. As they continue to scale, they anticipate that the partnership will evolve further, helping them move further upmarket to secure even larger, high-volume clients. Ultimately, the decision to join fulfilment.com has driven real results that go well beyond just lead generation, and for ProShipper, the verdict is clear:
"As we scale we expect to see not just more leads, but even larger brands with greater monthly volumes, continuing to elevate our overall client base. [fulfilment.com] has been a key piece of our success, the partnership has been a no-brainer, and we look forward to continuing it." - Robin Earle
