Every acquisition channel a 3PL uses — head to head.

We benchmark ourselves against every other way you could find brands: PPC, SEO, referrals, trade shows, cold BDR teams, directories. Here's the honest comparison.

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	GOOGLE / META PPC	SEO / CONTENT	INDUSTRY REFERRALS	TRADE SHOWS	DIRECTORIES	IN-HOUSE BDR
Lead quality	Low	Mixed	High	Mixed	Low	Mixed	100% ICP match
Time to first lead	1-2 Weeks	6+ months	Unpredictable	Seasonal only	Immediate but low	2–3 months ramp	Within 10 days of live
Typical CPL / cost	£150–300 per lead	£5k+/mo retainer	Variable / free	£8–25k per event	£2–8k/yr listings	£85k fully-loaded	Tier-aligned subscription
Upfront commitment	Ad spend daily	6-mo contract	Relationship effort	Booth + travel	Annual fee	Salary + targets	No retainer
Predictability	Algorithm changes	Slow + risky	Ad-hoc	Once / year	Drip	Rep-dependent	Tier-guaranteed flow
Scope of support	Self-serve	Agency-led	You do the work	You do the work	Listing only	Internal mgmt load	Dedicated AM + intro calls booked
Market intel / benchmarking	None	None	Anecdotal	None	None	Self-built	Market-rate benchmarks + win-rate vs peers
Who owns the client	You	You	You	You	You	You	You

GOOGLE / META PPC

Pay-per-click advertising

£150-£300

/ lead

Immediate lead flow

2–4% conversion

Leads disappear if you stop paying

SEO / CONTENT

Organic growth

£5k+

/ month

Compounds over time

6-month payoff window

Vulnerable to algo updates

Brand traffic ≠ intent

IN-HOUSE BDR

Build your own pipeline

£85k

/ year, per head

Full control

2–3 month ramp

Tools + targets + mgmt overhead

Replacement risk

PLATFORM PARTNERSHIP

fulfilment.com

Tier-aligned

subscription

100% ICP-matched briefs

Dedicated AM from day one

You still own the client

Predictable, tier-aligned flow

The dream solution for any 3PL owner.

The lead flow of PPC. The compounding of SEO. The quality of referrals. The depth of in-house. Without the cost, the ramp, the algorithm risk, or the management load.

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