HOW WE COMPARE
Every acquisition channel a 3PL uses — head to head.
We benchmark ourselves against every other way you could find brands: PPC, SEO, referrals, trade shows, cold BDR teams, directories. Here's the honest comparison.
GOOGLE / META PPC
Pay-per-click advertising
£150-£300
/ lead
Immediate lead flow
2–4% conversion
2–4% conversion
Leads disappear if you stop paying
SEO / CONTENT
Organic growth
£5k+
/ month
Compounds over time
6-month payoff window
Vulnerable to algo updates
Brand traffic ≠ intent
IN-HOUSE BDR
Build your own pipeline
£85k
/ year, per head
Full control
2–3 month ramp
Tools + targets + mgmt overhead
Replacement risk
PLATFORM PARTNERSHIP
fulfilment.com
Tier-aligned
subscription
100% ICP-matched briefs
Dedicated AM from day one
You still own the client
Predictable, tier-aligned flow
The dream solution for any 3PL owner.
The lead flow of PPC. The compounding of SEO. The quality of referrals. The depth of in-house. Without the cost, the ramp, the algorithm risk, or the management load.