Toys & Games
How IGLU Soft Play reduced delivery times from 10 to 2 days with a new 3PL
80%
reduction in delivery times
Amazon
channel returned to growth
About
Within two months of using the fulfilment.com platform, children's soft play brand IGLU Soft Play cut delivery times from 10 days to 1-2 days, reviving Amazon growth after two quarters of decline. fulfilment.com matched the brand with a UK 3PL it hadn't found through its own search, at a lower cost than its previous setup.
Industry
Toys & Games
Share
"We signed with a 3PL from their suggested list that we somehow didn't find at the beginning. The [fulfilment.com] team knows the 3PLs better, and can find the right fit faster."
Janis Karklitis
,
Head of Ecommerce
Highlights
Delivery times dropped from 10 days to 1-2 days after partnering with a UK 3PL
Signed with a provider within 1-2 months of using the platform
Chosen 3PL came from a fulfilment.com recommendation, not the initial search results
Amazon channel growth resumed after two consecutive quarters of decline
Business returned to baseline revenue, with Q3 and Q4 expected to accelerate further
Fulfilment costs are lower than the previous setup despite faster delivery
Late deliveries damaged brand reputation
Orders were taking up to 10 days to reach customers, a timeline that was damaging the brand's position on Amazon and limiting growth across other channels.
Janis Karklitis, Head of Ecommerce, knew the fix was finding the right UK 3PL, but what he needed first was context.
"We wanted to understand the market and what the baseline is in the industry. From there, we can understand how to enter the market better and how to use the 3PL in the most impactful way."
That's where fulfilment.com came in.
The right 3PL wasn't in the first search results
Janis began by reviewing providers directly through the platform. He shortlisted a few and reached out independently. Then the fulfilment.com team stepped in.
Within 1-2 months, IGLU Soft Play had signed an agreement with a UK provider. The onboarding process moved quickly, and the operational difference was immediate.
"fulfilment.com shared additional 3PLs that could fit our needs, and those suggestions were the best for us. We signed with a 3PL from their suggested list that we somehow did not find at the beginning. Their team knows the 3PLs better, and can find the right fit faster."
Janis Karklitis
,
Head of Ecommerce
Channel growth and delivery times cut by 80%
The most visible change was delivery speed. Orders that previously took 10 days were arriving in 1-2 days. For a brand selling on Amazon, that shift matters. The Amazon channel is growing again for us," Janis notes.
After two consecutive quarters of decline in the UK market, the business has returned to its previous baseline and is building from there.
Cost is also a factor. Despite the significant improvement in service, fulfilment costs came in around what IGLU Soft Play had expected, and lower than the previous setup. For a brand with clear seasonality, that cost discipline in the off-season creates room to invest during peak.
"The current market overall is tricky, and some areas are seeing huge growth while others are getting more competitive. We have seasonality, and we started using the 3PL after peak, so we still need to find a way to crack the market in the off-season. But the 3PL allows us to keep costs lower than we had with the previous setup, and we're looking forward to Q3 and Q4."
Scaling with a new 3PL
With UK fulfilment now stable, IGLU Soft Play is focused on building volume across additional channels. The 3PL infrastructure is in place, the delivery times are competitive, and the next step is growth.
For any brand considering the same move, Janis's view is straightforward:
"Do it. It will make the finding [part] so much easier and the 3PLs are more open to signing you. Communication is fast, and the only thing stopping you from starting with a new 3PL is you."
Janis Karklitis
,
Head of Ecommerce
How we can help
If delivery delays are dragging down channel performance or brand reputation, we can find you the right 3PL fast, exactly the way we did for IGLU Soft Play. We can match you with providers you might not find on your own, bringing lower fulfilment costs and faster delivery times to help your business grow.
